Colette launched Hello Kitty/Little Miss Hug crossover,RETAIL GIFT AND APP.
COLETTE launched Hello Kitty/Little Miss Hug crossover, in conjunction with the issue of Little Miss Hug books and One Target collaborated in creating one of the most interesting recent crossover.
Official launch happened after an accurate style study and research, the result was a collection of “back to school” and living products (e.g. snow globes, water bottles, tote bags, notebooks with official Colette colors) and premiums. On that occasion TSH launched an online app with augmented reality technology which could be downloaded directly via QR codes shown on window shops, book and magazine covers.